Analytics at Work: Smarter Decisions, Better Results by Thomas H. Davenport & Jeanne G. Harris & Robert Morison

Author:Thomas H. Davenport & Jeanne G. Harris & Robert Morison
Language: eng
Format: mobi
ISBN: 9781422177693
Publisher: Harvard Business Review Press
Published: 2010-02-11T14:00:00+00:00

PORTRAIT OF AN ANALYTICAL SEMIPROFESSIONAL

David Scamehorn, Director of Customer Behavior Analytics,

Best Buy

Dave Scamehorn has a long-standing interest in the application of mathematics to business. As an undergraduate at Macalister College, he majored in math, then earned a master’s degree in statistics from the University of Minnesota. After an eight-year stint at Xcel Energy (a Minneapolis-based utility company), he was ready for a new industry and a new challenge. Dave joined Best Buy as a model builder and (if necessary) could still operate as an analytical pro. But his mission now is leading a broad customer analytics team of forty people, only fourteen of whom are full-time employees in his group. Their scope includes database strategy, tool selection and implementation, analytic consulting to the retail business, research and development of new analytic approaches, customer segmentation, and customer performance scorecard development.

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